About Us
Callie is a personal safety solution focused on empowerment, quality and trust.
Callie was built by award-winning worker-safety company, Safepoint, and is supported by security giants, ADT. Since 2017, Safepoint's safety solutions have protected thousands of workers for well-known brands such as NHS, Brewdog, Michelin and Aldi. Through Callie, the Safepoint team wanted to bring their considerable safety knowledge –along with ADT's 150 years of security pedigree– to the wider public.
Currently, the Callie personal safety platform consists of the free Callie app for iOS and Android and their ADT-backed safety monitoring package, CalliePlus. In 2024, Callie will also release the Callie Bracelet –a clever, one-touch panic alarm that looks and feels like a piece of high-end jewellery.
While available for people of all ages, Callie has garnered a sizeable following amongst Gen-Z and Millenials. Despite officially launching in the Summer of 2023, Callie has racked up millions of views across all its social media channels. As a community-focused brand, Callie uses this platform to talk about issues their audience cares about and to make their products better and more helpful.
Press releases
60% of us feel unsafe when walking alone –a new app from Callie and ADT...
Press release: Europe, 5 December 2023: A new study by the ONS shows the majority of us feel unsafe walking alone. A pioneering new app by safety... read more
05.12.2023 • By Callie Personal Safety
